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Article: Study Finds Playing EA Sports Madden NFL Creates More Passionate & Knowledgable Football Fans.

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Business Wire
Article date:
August 20, 2009
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University of Oregon Survey Finds Madden NFL Players Are More Avid Football Fans with Intricate Football Knowledge

REDWOOD CITY, Calif. -- Does the Madden NFL franchise create a better football fan? EA SPORTS, a label of Electronic Arts Inc., (NASDAQ: ERTS), announced today the results of the Madden Football IQ study, conducted by the University of Oregon's Warsaw Sports Marketing Center. This year's study, which examined how fans of Madden NFL also interact with the sport of football, determined that fans who play the Madden NFL video game series are not only more knowledgable about the game of football, but are also more avid, devoted fans.

"For the ...

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