|
|
Article: Bentley shows Mulsanne, a tough business case.
- Article from:
- Automotive News
- Article date:
- August 17, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Lindsay Chappell
Recession or not, British luxury icon Bentley Motors Ltd. pulled the wraps off of a new flagship sedan here Sunday that will retail for close to $300,000.
The Mulsanne, replaces the soon-to-be discontinued Arnage as Bentley's global halo car in what the Volkswagen AG unit calls "the pinnacle of the ultra-luxury segment."
"There's a very difficult business case for this car," admitted Franz-Josef Paefgen, Bentley's CEO. "The hope here is not to create volume, but to create a flagship."
For the debut, Bentley chose the elite setting of the Pebble Beach Concours d'Elegance where it could be displayed among a sea ...