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Article: American Airlines enters partnership with New England Patriots and New England Revolution.
- Article from:
- Airline Industry Information
- Article date:
- August 20, 2009
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AIRLINE INDUSTRY INFORMATION-(C)1997-2009 M2 COMMUNICATIONS
American Airlines, a subsidiary of AMR Corp (NYSE:AMR), said on Wednesday that it has entered into a three-year integrated marketing partnership with the New England Patriots of the National Football League and the New England Revolution of Major League Soccer.
Financial details were not reported.
Under the agreement American Airlines will be the official airline and the official sponsor of both teams, as well as of Gillette Stadium.
The airline said that it will ...