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Article: Group effort: how Stan Richards founded The Richards Group on fun.
- Article from:
- Success
- Article date:
- September 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Success Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When American Movie Classics wanted ads and promotional concepts for the sexy New York television drama Mad Men, they turned away from Madison Avenue advertising agencies (for whom the series is named) and called The Richards Group.
Stan Richards, founder and principal of the Dallas-based agency, has helped deliver more bright ideas than the NBC peacock has feathers. Richards is the professor of "thinkology" for an advertising agency that began humbly enough in the 1950s and has grown into the largest independently owned agency in the United States. Projected billings for 2009 are $1.28 billion. You've heard Tom Bodett assuring "We'll leave the light on for you" ...