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Article: Insurance direct marketing: $100 billion in year 2000.
- Article from:
- Target Marketing
- Article date:
- April 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Imagine... By the end of 2000, companies following the insurance direct marketing concept will produce a revenue stream totaling $100 billion. That's a lot of sugar for an industry characterized as stodgy, staid and sallow.
In fact, it's nothing short of a miracle. Three parallel currents, all external to the industry, are responsible for this explosive growth.
First, insurance consumers are forcing change. Insurance buyers are no longer willing to do business the same old way. They are demanding that insurance companies tell them the absolute truth about the products they are expected to buy. This profound change is reflected in "market conduct" issues that ...