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Article: Alternative print media. (interview with Leon Henry Inc CEO)(Interview)
- Article from:
- Target Marketing
- Article date:
- April 1, 1998
CopyrightCOPYRIGHT 1998 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AN INTERVIEW WITH LEON HENRY OFFERS INSIGHT INTO WHAT'S BECOME A GROWING DIRECT MARKETING CATEGORY
How do you beat the high cost of solo mail? Leon Henry, chairman, CEO and founder of Leon Henry Inc., has an answer: He calls it Alternative Print Media. Those are the offers you find in your merchandise shipment from a catalog company (package inserts)... multi-offers in fat envelopes (co-ops)... catalog bind-ins and blow-ins... free-standing inserts in your Sunday newspaper (FSIs)... extraneous pieces in outgoing (direct mail (ride-alongs)... statement stuffers... card decks... supermarket take-ones... even offers on airline ticket jackets.
The late guru Dick ...
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Article: Print Media Launches Online Version of Popular ...
PR Newswire;
February 12, 2002 ;
700+ words
...PEORIA, Ill. -- Print Media, Dynamic Graphics' premium retail ... service. The online service allows Print Media subscribers to search all their ... Dynamic Graphics CEO David Moffly. "Print Media is known in the market for the superior ...
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