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Article: Nike, LeBron James Create Performance Excellence, the Air Max LeBron VII.
- Article from:
- Entertainment Newsweekly
- Article date:
- August 28, 2009
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NIKE, Inc. (NYSE:NKE) today introduced the Air Max LeBron VII, the latest and most innovative shoe in LeBron James' signature line, at a global media summit in Akron, Ohio featuring James and performance footwear designer Jason Petrie.
The Air Max LeBron VII is designed to deliver maximum comfort and stability. It features an innovative, basketball-specific Max Air unit, a cushioning first for the company, and a Flywire engineered upper using higher tensile-strength cable than in previous performance basketball shoes.
"The new LeBron VII takes my signature line to a new level of innovation," said LeBron James. "As the demands of my game evolve and ...