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Article: AD NETWORKS: Identifying marques.(online advertising for car buyers)
- Article from:
- New Media Age
- Article date:
- August 20, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As car manufacturers see their market shrink in the recession, making sure they reach those customers who are looking to buy becomes more crucial. Ad networks allow brands to identify these users and reach them wherever they are online
The role of the internet in the car buying process is so firmly entrenched that the sector is the second biggest spender on online advertising after recruitment, according to the most recent PricewaterhouseCoopers/IAB/WARC ad spend survey for 2008. In the second half of last year, car makers accounted for an eighth of the 39% of all internet spend tracked in the survey. And according to ComScore Admetrix, two car brands alone - ...