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Article: Teens exposed to too much alcohol advertising on cable TV.
- Article from:
- Asian News International
- Article date:
- August 21, 2009
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Byline: ANI
Washington, Aug 21 (ANI): A new US study has revealed that ads for beer, spirits and 'alcopop' are frequently aired when more teens were watching television.
This is the first study to demonstrate an association between ad placement and teen cable TV viewership.
"Alcohol advertisers have pledged to avoid audiences made up of more than 30 percent underage viewers - such as children's programming," said David H. Jernigan, director of the Centre on Alcohol Marketing and Youth and an associate professor at the Johns Hopkins Bloomberg School of Public Health.
"However, many other shows have adolescent appeal. This research ...