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Article: Reverse-marketing system capitalizes on latest HECM changes.(TechNewz)
- Article from:
- Mortgage Banking
- Article date:
- August 1, 2009
CopyrightCOPYRIGHT 2009 Mortgage Bankers Association of America. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Market Focus Inc., San Diego, has launched a new concept in electronic and direct-mail marketing to run on its Mortgage Quest[TM] marketing and customer relationship management (CRM) platform. The new Reverse Monthly Marketing System (R3M), created in conjunction with mortgage marketing experts Jan Schrader & Associates, targets new marketing opportunities created by recent changes in the FHA Home Equity Conversion Mortgage (HECM) and the recent financial crisis, and was created in response to users' requests.
R3M features real-time letters and e-mails targeting new prospects and referral sources, a total of 15 separate groups--a result of the reverse-purchase ...