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Article: Dr Pepper to Be Presenting Sponsor of The Coaches' Trophy, the Official Trophy Awarded at the National College Football Championship.
- Article from:
- PR Newswire
- Article date:
- August 25, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Dr Pepper and ESPN Sign Premier Sponsorship of College Football Programming
PLANO, Texas and NEW YORK, Aug. 25 /PRNewswire-FirstCall/ -- Dr Pepper today announced it has entered into an agreement with ESPN to be the presenting sponsor of the official trophy awarded at the 2010 Citi BCS National Championship Game. The Coaches' Trophy presented by Dr Pepper will also appear in various ESPN content throughout the upcoming season.
"Like college football, Dr Pepper is an unrivalled experience," said Tony Jacobs, vice president, marketing for Dr Pepper. "With more than 25 years of partnering with college football, Dr Pepper is proud to sponsor the most ...