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Article: Finessing a makeover: Lornamead updates the Finesse haircare line using rapid prototyping and fused deposition modeling to generate bold designs to gain a strong brand presence without the price.(packaging update)
- Article from:
- Packaging Digest
- Article date:
- August 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Finesse[R] haircare line is back with new packaging and revved-up product formulations. A stylish redesign for the line, which relaunched in spring of 2009, is certainly taking hold, cleaning up in sales, according to figures from the first national store chain that took the new products, which posted double-digit sales increases.
Originally, Finesse was introduced by Helene Curtis in the early 1980s as a single, oil-free, self-adjusting conditioner for women 35 to 55, who may typically want more hair conditioning to guard against dryness, brittleness and the rigors of color treatments.
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