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Article: Functional foods creep into private label realm: Private label food and drink product launches touting a functional claim realized impressive growth between 2005 and 2008.(Trend Watch)
- Article from:
- Private Label Buyer
- Article date:
- August 1, 2009
- Author:
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The term "functional" has become a common buzzword in the food and drink marketplace over the past few years. This is evident in the growing number of new product launches in this category, as well as the frequency of this claim on restaurant menus and supermarket shelves. It is a category in the food and drink industry that is making its way out of the health niche and entering into mainstream.
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The majority of people asked in a recent Mintel survey claimed to eat functional foods to "make up for my sometimes less than healthy eating habits" or to "supplement my already healthy eating habits" (45 percent and 37 percent, ...