Article: Ingredients for success: pasta and rice have what it takes to grow private label sales in a difficult economy-value and versatility.(Category Review: PASTA AND RICE)(private label product sales growth )

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Few other foods are as versatile as pasta and rice. They serve as key ingredients in numerous main-dish offerings, from spaghetti and meatballs to chicken fried rice. They are the centerpiece of macaroni salad, confetti rice salad and other savory picnic fare. They even rival the powerful potato as flavorful and filling side dishes that complement center-of-the-plate favorites.

And as relatively low-cost pantry staples, pasta and rice actually benefitted from the recession during the past year. Moreover, private label pasta and rice generally realized greater dollar and unit sales growth than their national brand counterparts, ...

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