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Article: The game's afoot!: consumers are visiting the doctor less and scouring the shelves more for private label products to soothe and strengthen their feet.(Category Review: FOOT CARE)
- Article from:
- Private Label Buyer
- Article date:
- August 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With more and more consumers out of work and without healthcare, self-treatment for less-serious injuries is gaining in popularity. Gone are the days when it was easy to visit one's doctor for a minor foot ailment--consumers now are getting their foot care needs from their local supermarkets and drugstores.
Data from Chicago-based Information Resources Inc. (IRI) show that in the 52 weeks ending May 17, unit sales for the overall foot care category were down 2.7 percent, while dollar sales for the overall category were up 7.1 percent. On the other hand, private label foot care unit and dollar sales rose 0.3 percent and 5.9 percent, respectively.
"We are ...