|
|
Article: Big price cut = big pain: Poor Albertsons. It tries to do the right thing with price cuts in targeted markets, and the local media has a field day.(THE BUZZ)
- Article from:
- Refrigerated & Frozen Foods Retailer
- Article date:
- June 1, 2009
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
When Albertsons "big relief price cut" hit the news recently, it raised cheers--except in the markets that weren't part of the program. Local media in Boise, which wasn't among those getting price cuts, went on a feeding frenzy, as if zone pricing were new and the invention of the devil.
Our pals at RetailWire.com discussed this last month. Here are selected comments from the online forum's brain trust panelists, edited for length.
This problem has been around forever. Price zones are an important tool for retailers to be able to squeeze pennies of profit out of operations, wherever they can. What's new is the increasing attitude of entitlement in our ...