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Article: Viva la difference! Packaging can make an effective private label differentiator in a crowded category.(Trend Watch: PACKAGING TRENDS)
- Article from:
- Private Label Buyer
- Article date:
- July 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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An old saying insists you can't judge a book by its cover, but the right product "cover"--that is, unique or innovative packaging--certainly can help spur a sale. And packaging that helps differentiate a product from the rest of the pack is becoming increasingly critical to the purveyors of store brand items.
That's a huge change from private label's traditional unobtrusive positioning, notes Linda Carroll, color insight manager for Tarrytown, N.Y.-based Ampacet Corp.
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"I look to the [private label] market and say, boy have they evolved into a mindset of packaging with ego," she says. "Now I'm seeing strength and ...
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Article: Silgan Containers Corporation Wins Top Award in ...
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... ... BUSINESS WIRE)--June 14, 2001 Silgan Containers Corporation, a wholly owned subsidiary ... advances in the use of plastics, honors Silgan Containers for its Polystar(R) Food Packaging ... similar containers with metal ends. Silgan Containers' relationship with Hormel Foods ...
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