|
|
Article: Affordable indulgence: unit sales of cookies and crackers are down overall, but private label is riding a significant growth wave.(Category Review: COOKIES AND CRACKERS)
- Article from:
- Private Label Buyer
- Article date:
- July 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Faced with rising grocery prices--and job losses, temporary layoffs or salary reductions--many consumers have been forced to make tough decisions related to weekly food purchases. Not surprisingly, cookies and crackers, usually deemed "non-essentials," have been dropped, at least temporarily, from scores of shopping lists.
According to data from Chicago-based Information Resources Inc. (IRI), dollar sales for the overall cookies category rose just 0.4 percent during the 52 weeks ending April 19, 2009, while the more-telling unit sales fell 6.2 percent. Dollar sales for the total crackers category, meanwhile, increased 5.1 percent, but unit sales were off 3.5 ...