Article: Affordable indulgence: unit sales of cookies and crackers are down overall, but private label is riding a significant growth wave.(Category Review: COOKIES AND CRACKERS)

Faced with rising grocery prices--and job losses, temporary layoffs or salary reductions--many consumers have been forced to make tough decisions related to weekly food purchases. Not surprisingly, cookies and crackers, usually deemed "non-essentials," have been dropped, at least temporarily, from scores of shopping lists.

According to data from Chicago-based Information Resources Inc. (IRI), dollar sales for the overall cookies category rose just 0.4 percent during the 52 weeks ending April 19, 2009, while the more-telling unit sales fell 6.2 percent. Dollar sales for the total crackers category, meanwhile, increased 5.1 percent, but unit sales were off 3.5 ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!