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Article: Tata unifies beverage brands.(Industry Issues)(Tata Tea Ltd.)(Brief article)
- Article from:
- Beverage Industry
- Article date:
- July 1, 2009
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India's Tata Tea Group announced it will integrate its tea, coffee and water brands into a single global business unit, with the goal of becoming "a global leader in 'good for you' beverages."
Perhaps best known in the United States for its investment in Glaceau Vitaminwater, prior to its acquisition by Coca-Cola, the $1 billion Tata Tea Group includes brands such as Tetley Tea, Tata Tea, Himalayan and the Good Earth specialty teas, and coffees such as Eight O'Clock Coffee in the United States. The group now will operate under a single management team that will be based in London.
Peter Unsworth, chief executive officer of The Tetley Group and a member ...