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Article: C&C Cola: C&C beverages expands from regional base.(Up Close With ...)(C and C Cola Company Inc.)(Company overview)
- Article from:
- Beverage Industry
- Article date:
- July 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FOR C&C COLA INC., CRANFORD, N.J., VARIETY, VALUE AND ITS DISTRIBUTION model keep retailers and consumers in the Northeast happy with this regional brand. As the C&C brand moves into new territories, the company perseveres through a hands-on, back-to-basics approach, says President Mitchell Kelner.
"As a regional brand, and there are not too many left, C&C has been one that has weathered the soda storm over the years," Kelner says. "We have maintained the original C&C formulas that were brought about in the '60s and '70s. We have not compromised. Our concentrates cost more to produce than a competitive regional or typical private label product would cost, but we ...
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