Article: C&C Cola: C&C beverages expands from regional base.(Up Close With ...)(C and C Cola Company Inc.)(Company overview)

FOR C&C COLA INC., CRANFORD, N.J., VARIETY, VALUE AND ITS DISTRIBUTION model keep retailers and consumers in the Northeast happy with this regional brand. As the C&C brand moves into new territories, the company perseveres through a hands-on, back-to-basics approach, says President Mitchell Kelner.

"As a regional brand, and there are not too many left, C&C has been one that has weathered the soda storm over the years," Kelner says. "We have maintained the original C&C formulas that were brought about in the '60s and '70s. We have not compromised. Our concentrates cost more to produce than a competitive regional or typical private label product would cost, but we ...

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