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Article: Variety wins: restaurant and foodservice operators expand beverage options.(Channel Strategies)
- Article from:
- Beverage Industry
- Article date:
- July 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OF THE MANY INDUSTRIES HIT HARD FROM THE ECONOMIC SLUMP, restaurants have taken some of the worst hits. In cities and towns across the country, fewer consumers are eating out at restaurants, and with less traffic, sales are down and restaurants are closing. So what is the key to weathering the storm? Some experts say discounting or bundling items, and others say adding more variety will bring consumers back.
Fine dining, full-service, fast-casual and quick-service restaurants sometimes have different clientele, but at the end of the day, finding ways to entice consumers back to foodservice locations is the goal. David Henkes, vice president of Technomic Inc., ...