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Article: Research and Markets Adds Report: Branded Entertainment Marketing Forecast 2008-2012.
- Article from:
- Entertainment Close-up
- Article date:
- August 5, 2009
CopyrightCOPYRIGHT 2009 Close-Up Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Research and Markets has announced the addition of the "Branded Entertainment Marketing Forecast 2008-2012" report to its offerings.
In a release, Research and Markets noted that report highlights include:
This exclusive primary research report provides never-before-seen data and analytics tracking branded entertainment marketing, which nearly doubled in size over the past five years and in 2007 exceeded $20 billion in spend. The report also takes a first-ever in depth look at the size and structure of Event Marketing.
The Branded Entertainment sector includes marketing strategies employed by brand marketers to integrate products in ...