Article: FILIPINO BANK RCBC EYES 1 MILLION CARDHOLDERS BASE IN 09.

Article: RCBC eyes 1 million cardholders base in '09.
Philippines News Agency;  August 25, 2009 ;     536 words ... ... in the first half of the year. "It (cardholder base) is now building up," he said. For its pre-paid strong value MyWallet ATM card alone, the bank has issued more than 400,000 cards since it was introduced middle of 2008. Among the variants of ...

Article: PHILIPPINES BANK RCBC PRESENTS 'MYWALLET' MRT CARD.
AsiaPulse News;  June 30, 2009 ;     700+ words ... ... traditional bricks and mortar, RCBC continues to expand its customer reach via electronic channels, he further said. The RCBC MyWallet ATM Card is a reloadable cash card that functions like a regular ATM card without requiring customers the hassle of having to ...

Article: RCBC presents 'MyWallet' MRT card.
Philippines News Agency;  June 30, 2009 ;     700+ words ... ... traditional bricks and mortar, RCBC continues to expand its customer reach via electronic channels," he further said. The RCBC MyWallet ATM Card is a reloadable cash card that functions like a regular ATM card without requiring customers the hassle of having to ...

Article: Real Rewards plans to capture 3.5m households by 2003, BUSINESS ...
Business Times (Malaysia);  March 29, 2002 ;     532 words ... ... of this year, 53 per cent were active at four merchants. Johan voiced his expectation of seeing a 63 per cent active cardholders base by 2003. Real Rewards operates like most loyalty cards whereby point are issued at merchants where a purchase is executed ...

Article: HAAB launches world's first MasterCard Electronic Business Card ...
M2 Presswire;  April 13, 2004 ;     700+ words ... ... MasterCard Electronic Card The MasterCard Electronic Card debit card programmes contribute to expansion of MasterCard members' cardholders base by attracting consumer segments that are under-served by traditional payment card programmes. These segments include ...

Article: Marketing strategy in credit card business
New Straits Times;  November 15, 2001 ;     700+ words ... ... which will end on Feb 28 next year, to tap into the festive season. Maybank, in a move to further increase its credit cardholders base, has launched a new promotional campaign known as Maybank Mini Chase after its previous one, launched last year, ended ...

Article: The right mix of reward and recognition.(examining the customer ...
Australian Banking & Finance;  August 31, 2003 ;     700+ words ... ... flier points, travel and hotel accommodation to quality electrical merchandise. This program is offered to all their cardholders base card through to gold and upwards. However is it enough for the ultimate cardholder, the Platinum Cardholder who has everything ...