Article: Survival of the fittest: preservative suppliers learn to adapt as market trends impact product offerings.

AS THE RECESSION deepened last year, even normally resistant cosmetic sales got hurt. But perhaps no ingredient category has been slammed by such a diverse range of issues as preservatives. Non-government organizations (NGOs) have called for the banning of entire preservative classes, as regulators rethink their positions on these materials and consumers wonder what works and why. The industry is fighting back by highlighting data demonstrating the importance of preservatives.

"With unsubstantiated information about preservative technology appearing in some consumer publications this past year, we recently made available analytical data the personal care industry ...

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