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Article: SGS Sponsors NPD Group's Marshal Cohen at 2-Part MAGIC Seminar.
- Article from:
- Biotech Week
- Article date:
- September 2, 2009
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SGS Consumer Testing Services announced that it is sponsoring a two-part seminar on strategies for getting the apparel industry back on track presented by Marshal Cohen, chief industry analyst with The NPD Group, at the MAGIC and Sourcing at MAGIC shows that open August 31 in Las Vegas (see also SGS Consumer Testing Services).
Cohen, a former fashion industry insider and well-known authority on consumer behavior as well as the retail sector, will deliver two complementary 90-minute sessions titled "The New Economy, The New Consumer, The New Rules: Are You Ready?" He will share results from his latest research as well as offer recommendations for creating saleable ...