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Article: Kia Motors Partners With Scripps Networks Digital to Support Launch of All-New 2010 Kia Forte.

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Marketing Weekly News
Article date:
September 5, 2009
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Kia Motors America (KMA) has partnered with Scripps Networks Digital to extend the launch of the all-new 2010 Kia Forte compact sedan, which is dubbed "The First of Its Kind" for its unique combination of standard technology, convenience, comfort and safety features. The partnership includes: "What's Your Forte" sweepstakes on FoodNetwork.com and DIYnetwork.com, rich media units with a custom recipe generator on FoodNetwork.com, sponsorship of FoodNetwork.com's Recipe of the Day widget, print ads and on-air spots.

"Exposing the Kia brand to the wide variety of passionate and practical people who turn to Scripps Networks websites including FoodNetwork.com and ...

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