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Article: PASW[R] Direct Marketing from SPSS Inc. Empowers Marketers With Quick, Easy Statistical Analysis to Improve Customer Acquisition.
- Article from:
- Robotics & Machine Learning
- Article date:
- August 31, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Marketers face never-ending challenges to acquire and retain customers. Rising postage costs, limited and shrinking budgets, a myriad of media outlets, and lack of value from customer relationship management (CRM) software make it more important than ever to utilize statistical analysis to plan and execute direct marketing campaigns.
To meet these challenges, SPSS Inc. (Nasdaq: SPSS), the leading global provider of Predictive Analytics software and solutions, released PASW[R] Direct Marketing that guides and automates the analysis of customers, prospects and campaigns. Built for business users, and requiring no knowledge of advanced statistics, the newest addition ...
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