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Article: What's ailing McCann Erickson's U.S. operation; Consultants say shop suffers lack of vision, slowness to modernize.(NEWS)(BBDO Worldwide Inc.)(McCann-Erickson Inc.)
- Article from:
- Advertising Age
- Article date:
- August 24, 2009
- Author:
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Byline: RUPAL PAREKH
Here's one person's truth well told: "At its core, McCann [in the U.S.] is a very, very powerful, consistent organization whose style has fallen out of favor,o an agency consultant said. "All big agencies are suffering, but McCann is perhaps suffering worse than most.o
That's a pretty big statement given the travails of many of the leading global agency networks. Even premier players such as BBDO are enduring tough years in their home markets. But with the erosion of major client relationships and a sense among some consultants that McCann's strength is its global footprint, rather than its domestic creative output, questions are ...