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Article: Marketing blitz accompanies two big product intros.(MERCHANDISING/PERSONAL CARE)(Beiersdorf USA Inc.)(Unilever)
- Article from:
- Chain Drug Review
- Article date:
- August 17, 2009
CopyrightCOPYRIGHT 2009 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Major personal care product suppliers continue to put marketing muscle behind their brands, as evidenced by new initiatives from Beiersdorf USA Inc. and Unilever.
Beiersdorf has supported the launch of Nivea for Men Active 3--which combines a body wash, shampoo and shaving gel in one bottle--with the online "Work Smarter, Play Harder and Win" sweepstakes.
The grand-prize winner receives a trip for three to Los Angeles for an insider's view behind the scenes of "Jimmy Kimmel Live" and alongside Guillermo Rodriguez, the show's celebrity gossip reporter. The winner and his or her guests will then "play harder" during a three-day/three-night ...