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Article: Does alternative medicine fit into your practice?
- Article from:
- Practice Marketing & Management
- Article date:
- February 1, 1999
CopyrightCOPYRIGHT 1999 AHC Media LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Marketing
Does alternative medicine fit into your practice?
Learn lessons from Tri-Rivers experience
In recent years, an increasing amount of press has been given to alternative medicine. Everything from acupuncture to aromatherapy has been covered in publications as varied as Time magazine and The Physician Executive, both of which featured cover stories on it last fall.
Depending on which numbers you believe, anywhere from 10% to 40% of Americans use complementary medicine, whether its in the form of vitamin and herbal supplements or massage therapy. According to a recent study in the Journal of the American Medical Association, the ...