Article: Employers look past cookie-cutter programs.

Employers look past cookie-cutter programs

eNo vendor can understand . . . my employeesE

Large employers represent an enormous potential source of revenue for any disease management company. Attracting such employers, however, requires a thorough understanding of how businesses work and how they differ from each other, as well as a willingness to adjust, sometimes drastically, to meet the specific needs of a company and its employees, experts say.

"Employers spend tons of time trying to find out whatEs out there in the way of disease management," says Jim Mortimer, president of the Midwest Business Group on Health, whose members include General ...

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