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Article: US sporting events could mean money for Bahrain.
- Article from:
- TradeArabia (Manama, Bahrain)
- Article date:
- August 30, 2009
CopyrightCOPYRIGHT 2009 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Manama
Major events like the US Superbowl and National Basketball Association (NBA) games are realistic money-spinners that Bahrain should be aiming to host, according to a former aide in the Bill Clinton administration.
Morris Reid argued the time was right to step up commercial ties between the Middle East and the US, adding that some of America's top stars could be the perfect ambassadors for peace.
The Washington-based BGR Group managing director argued that one of the best ways to increase awareness about Bahrain's markets in the US was to appeal to the common denominator - in America's case live sporting events.
While ...