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Article: United States : Audacity Launches Timely New Brand Revitalization Solution.
- Article from:
- TendersInfo
- Article date:
- August 31, 2009
CopyrightCOPYRIGHT 2009 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mamta03
Audacity is proud to announce the launch of its newly redefined brand revitalization solution. In tough economic times, two typical brand management strategies dominate: Wait it out and spend the minimum necessary to maintain brand integrity. Or take advantage of competitors' reduced efforts and leap ahead by recharging your own brand. Results of the latter: come out leaner, stronger and ahead of the curve. This is confirmed by a 2002 study by McKinsey & Company, which found that companies investing in branding and advertising activities while their industry peers were cutting spending outperformed industry performance averages when the economy ...
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