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Article: American Apparel Responds to Inquiry From UK Advertising Standards Authority.
- Article from:
- PR Newswire Europe
- Article date:
- September 1, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES, September 1 /PRNewswire/ --
American Apparel (Amex: APP) has agreed that it will no longer use a UK advertisement after an Advertising Standards Authority request stemming from an offended viewer.
The ad, which appeared on the back page of VICE's Vol 7.4 issue, featured a female model wearing an American Apparel Flex Fleece zip hoody in a series of simple photographs. Responding to a single citizen complaint about the ad, the UK Advertising Standards Authority found that the 23-year old model had collaborated and consented to appear in the photos, but that the sexual nature had the potential to offend some people.
"American Apparel ...