|
|
Article: Larry Little, VP, Publisher, Cycle World Magazine Promoted to SVP, Chief Brand Officer for the Cycle World Brand.
- Article from:
- PR Newswire
- Article date:
- September 1, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The New Brand-Centric Structure Will Maximize Brand Equity, Integration, Strategy and Revenue Opportunities
NEW YORK, Sept. 1 /PRNewswire/ -- Alain Lemarchand, President & CEO, Hachette Filipacchi Media U.S. (HFM U.S.) today announced further reorganization of the company's assets into brand centric groups by promoting Larry Little, current vice president, publisher of Cycle World, to senior vice president, chief brand officer of the Cycle World brand group effective immediately. Like other HFM U.S. chief brand officers, Little will have full responsibility for the Cycle World group including developing new revenue streams, setting brand and editorial content ...
Related newspaper, magazine, and journal articles:
|