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Article: United States: Doritos and Microsoft Team Up to Put Creative Control of Upcoming Xbox LIVE Arcade...

Article from:
TendersInfo
Article date:
September 1, 2009
Copyright

Byline: Mamta03

As one of the leading consumer brands to successfully cross over into the world of video games, Doritos tortilla chips - a flagship snack brand within PepsiCo's Frito-Lay division - today announced it will once again offer the creative opportunity of a lifetime to video game lovers with the chance to design a new Xbox LIVE(R) Arcade game. Today marks the return of "Unlock Xbox," a ground-breaking video game design contest that puts the creative control to design an Xbox LIVE Arcade game in consumers' hands.

The Unlock Xbox contest, which is driven by a collaboration between the

Doritos brand and Microsoft, originated in 2007 and ...

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