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Article: mix1[R] Beverage Company Raises $6 Million from Highland Consumer Fund in First Institutional Funding Round.
- Article from:
- Business Wire
- Article date:
- September 2, 2009
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Funding to Accelerate mix1's National Growth, Brand-Building and Product Innovation in the Performance Nutrition Market
BOULDER, Colo. -- mix1[R] Beverage Company, an emerging leader in the functional beverage and performance nutrition category, today announced it has closed its first round of institutional funding, with a $6 million investment from the Highland Consumer Fund.
The funding will be used to accelerate mix1's ongoing national rollout. Funds will be used to hire additional staff, provide more marketing support in key regions, and to enable additional investments in product development and innovation.
mix1 is a beverage company ...