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Article: Bowl could drive Ford's sales.(NEWS)(Motor City Bowl)(Editorial)
- Article from:
- Crain's Detroit Business
- Article date:
- August 31, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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To Jim Farley and his marketing team at Ford:
I'm at the beach on vacation, but I wanted to drop you and your team this open letter urging you to not let a fantastic marketing opportunity to fall through your fingers this December:
You need to seize the Motor City Bowl, rescue it, and make it your own. Own it.
With the bankruptcy-reorganized General Motors Co. and Chrysler Group L.L.C. out of the picture for sponsoring this annual bowl game, Ford Motor Co. now has the chance to simply take charge of this event at a venue already named Ford Field.
But this isn't just about naming rights. Yeah, the Ford Motor City Bowl at Ford Field ...