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Article: Goji tries to bowl you over with custom-made cereal.(Arts and Lifestyle)
- Article from:
- The Boston Herald
- Article date:
- September 3, 2009
- Author:
CopyrightCOPYRIGHT 2009 Boston Herald. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: LAUREN BECKHAM FALCONE
It's breakfast. Make it your own.
That's the philosophy at (me) & Goji, where healthy cereal is customized one bowl at a time.
"This is really the Age of the Consumer," said co-founder Adam Sirois, a New Hampshire native and Newburyport resident. "There are so many choices out there, but with this, it's exactly what the consumer wants."
Sirois and Northwestern University pal Alexander Renzi always planned on starting a business (American sake was once on the table.) But when Swedish transplant Carl Johansson subletted Sirois' New York City apartment a few years ago and schooled the two on the many health ...