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Article: Eddie Bauer Sponsors Adventure Travel Trade Association, 2009 Adventure Travel World Summit.
- Article from:
- Marketing Weekly News
- Article date:
- September 12, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Forty-six years ago, Jim Whittaker, donning Eddie Bauer mountaineering gear, became the first American to summit Mount Everest.
Today, Eddie Bauer is in the midst of its significant launch of a new adventure and mountaineering gear and apparel line. To reclaim its mountaineering heritage, Eddie Bauer has launched major promotional efforts, including a year-long Key Sponsorship of the Adventure Travel Trade Association (ATTA) and its 2009 Adventure Travel World Summit (ATWS).
Cooperative marketing exchanges are central to the Eddie Bauer-ATTA agreement, which includes financial backing for the ATTA and cross-promotion. The partnership provides Eddie Bauer ...