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Article: Digital industry must do more to attract graduates.
- Article from:
- New Media Age
- Article date:
- September 3, 2009
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Online trade bodies launch initiatives to educate graduates about the range of roles in digital sector
The digital industry needs to replicate the aggressive graduate initiatives of sectors such as finance and retail to attract talent, according to trade bodies.
The Internet Advertising Bureau (IAB), Institute of Practitioners in Advertising (IPA) and British Interactive Media Association (BIMA) are spearheading recruitment initiatives encouraging graduates to take up a career in online as the sector continues to staff up despite the economic downturn. Research for this month's nma Top 100 Interactive Agencies 2009 guide has found there are ...