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Article: Tampico International Rolls-Out Irresistible Global Campaign.
- Article from:
- Business Wire
- Article date:
- September 8, 2009
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Multimedia, Multicultural and Multilingual campaign to attract new consumers, markets
CHICAGO -- Tampico Beverages, one of the leading global refrigerated juice drink brands, has launched its first global multi-media campaign to spotlight its new packaging and wide variety of fun and playful flavors. The Irresistible campaign will launch through multiple media outlets in many languages and countries.
"Our beverages are distributed in more than 50 countries around the world," said Raja Grar-Augustin, Senior Director of Global Marketing at Tampico Beverages. "Since the taste of Tampico translates across geographical boundaries, we wanted to develop a ...