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Article: Jack Daniel's Takes Birthday Celebration Online with Facebook and Twitter.
- Article from:
- Business Wire
- Article date:
- September 8, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"Toasting" via social media apps engages users in month-long celebration
LYNCHBURG, Tenn. -- The Jack Daniel Distillery recently kicked off a month-long celebration of Jack Daniel's birthday and for the first time, social networking is being utilized as a major component of the brand's consumer outreach. On September 1, Jack Daniel's launched its "Give A Toast" application on Facebook and a "Toast Jack" feature on Twitter to encourage virtual and viral celebrations of Mr. Jack's birthday.
"Birthdays and Jack Daniel's by their very nature bring people together, so social media seemed like a natural means of reaching our many friends," said Mark ...