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Article: Cherokee Inc. Enters into License Agreement with JEM Sportswear for its Sideout Brand.
- Article from:
- Business Wire
- Article date:
- September 8, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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VAN NUYS, Calif. -- Cherokee Inc. (NASDAQ: CHKE), a leading licensor and global brand management company, today announced that it has entered into an exclusive agreement in the U.S. with JEM Sportswear for men's and boy's knit tops for its Sideout brand. JEM Sportswear, with over 38 years of experience, is a powerful force in the industry and is known for its commitment to product design, quality and speed to market.
Robert Margolis, Chairman & CEO of Cherokee Inc., said, "Many lifestyle brands have entered into exclusive relationships with specific retailers creating a void in branded lifestyle merchandise for many middle market retailers that do not have the ...