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Article: Trident, Southern Living Align for Terry Collection.
- Article from:
- Home Textiles Today
- Article date:
- September 7, 2009
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Cecile B. Corral
New York-- Life in the South conjures thoughts of the Smoky Mountains, barbecues, Spanish moss, and mint juleps, to name just a few iconic themes.
So when India-based terry towel manufacturer Trident Group recently signed on as the bath towel, bath mat and bath robe licensee of Time Inc. lifestyle magazine Southern Living , the supplier turned to these and other such Southern motifs for ideas.
The result is a palette of 16 colors that make up the new solid-colored bath towel ensemble program that evokes Southern images in its schemes and presentation.
Each towel is named for the source of its inspiration. A dark ...