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Article: WOOL BUREAU: LUXURY DEMAND BOOSTING SALES.(of wool for woven apparel and knitwear)
- Article from:
- WWD
- Article date:
- June 2, 1998
- Author:
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- A flock of positive indicators, from high consumer awareness to fashion trends and improved raw material production, point to a revitalization of the wool apparel market that should make the fiber increasingly important to retailers in the months ahead.
"We have learned that consumers want quality, sophistication, function and, above all, comfort, and that they are willing to pay for it," said Wilbur (Pete) Peter, director of the Americas for the Wool Bureau, the Americas' arm of the International Wool Secretariat (IWS), the wool research and marketing group funded by Australian wool growers. "In this country, the consumer is definitely in a spending mood ...