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Article: The iMac Cometh.(Apple iMac PowerPC-based system)(includes related article on Universal Serial Bus) (Product Information)
- Article from:
- Macworld
- Article date:
- July 1, 1998
CopyrightCOPYRIGHT 1998 Mac Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Apple Trades on Nostalgia with a Groundbreaking New Consumer Mac
Retro is in, and Steve Jobs knows it. He's reached into Apple's past in hopes of blazing a trail back into the hearts of consumers, with a daring new entry-level Macintosh: the iMac. Two years ago, Apple quietly exited the low-cost computing market, citing an inability to compete with manufacturers of Windows-based PCs on price and time-to-market issues. Since that time, the company downsized and, according to interim CEO Jobs, became much more efficient and able to deliver new products faster. As a result, Jobs says, Apple is ready to reenter the consumer market with a dramatic new Macintosh that relies ...