Article: W Hotels Worldwide Breaks New Ground with Fashion on a Global Level.

As W Hotels Returns to Mercedes-Benz Fashion Week in New York for the 12(th) Season, the Innovative Lifestyle Brand Unveils a Range of Unique, First Ever Fashion Inspired Experiences

NEW YORK -- W Hotels Worldwide, the hotel category buster and leading industry innovator, today unveiled a unique, multi-layered strategy that links the W brand with the global fashion industry while bringing its passion for fashion to life in W Hotels globally. Since its inception more than 10 years ago in New York, fashion has always been integral to W Hotels, and as W continues an aggressive global expansion, more than doubling its portfolio by 2011, fashion has become a primary ...

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