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Article: W Hotels Worldwide Breaks New Ground with Fashion on a Global Level.
- Article from:
- Business Wire
- Article date:
- September 10, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As W Hotels Returns to Mercedes-Benz Fashion Week in New York for the 12(th) Season, the Innovative Lifestyle Brand Unveils a Range of Unique, First Ever Fashion Inspired Experiences
NEW YORK -- W Hotels Worldwide, the hotel category buster and leading industry innovator, today unveiled a unique, multi-layered strategy that links the W brand with the global fashion industry while bringing its passion for fashion to life in W Hotels globally. Since its inception more than 10 years ago in New York, fashion has always been integral to W Hotels, and as W continues an aggressive global expansion, more than doubling its portfolio by 2011, fashion has become a primary ...