Article: Blue Cross Announces Sponsorship of New Bike Share Program in Minneapolis.

Blue Cross and Blue Shield of Minnesota (Blue Cross), as part of its efforts to prevent obesity and other costly diseases announced it will be the major sponsor of Nice Ride Minnesota. Nice Ride Minnesota -- scheduled to launch next spring -- will be the first large-scale bike share program of its kind anywhere in the country (see also Blue Cross and Blue Shield of Minnesota).

Blue Cross announced its sponsorship of Nice Ride Minnesota at its "do. Walk do. Bike" conference in Minneapolis. The statewide gathering is dedicated to showcasing what communities are doing to promote more walking and bicycling. Bike share programs similar to Nice Ride Minnesota have ...

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