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Article: Digital ad specifications on the Web.
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- May 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Digital Ad Lab (DAL) has created a digital advertising specifications registry on its Web site (www.digitaladlab.com). Called the SPeC Book, the registry contains instructions from various publishers on how they want digital ad files to be created and sent, including file formats, image sizes and company production contacts. Any magazine publisher can post its own specs by registering at the Web site. At presstime, DAL was also drawing up a "white paper" report for advertising agencies and publishers on the implementation of digital ad workflows and on common terminology used in the process.
Separately, the group is developing a remote ad-proofing test, ...